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Smells Directly Affect the Emotional Center of Your Brain
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Smells activate nerves in the vomero-nasal organ that act directly on the brain's emotional control areas. All other senses such as sight, touch, sound, temperature are transferred through a series of nerve connections that change and moderate the effects so that the brain does not over-react to new stimuli.
However, the nerves that respond to smell are wired directly into the brain and the stimuli are sent pure and unmodified to the limbic center of the brain. There are three general areas of the brain, the first and most basic is the brain stem which controls basic functions such as breathing and heartbeat. The next higher area is the limbic system in the central area of the brain. The limbic system is where emotional responses are concentrated. When various areas of the limbic system are activated, a person feels intense emotions. Some limbic areas cause feelings of peace, contentment, attraction while others areas causes feeling of anger, rage, hostility, loneliness and so on. The conscious brain is the topmost and outer area of our brain. This is where we spend our time thinking but the conscious mind is not where our emotions are developed. Why we love someone is more how they smell to the limbic system than what we consciously think.
In rats, surgical removal of the vomero-nasal organ or VMO in the nasal septum produces dramatic impairments of mating, dominance status, and gender recognition.
Even though human interactions are more complex than other warm-blooded animals, odors and pheromones still influence attraction and bonding.